Audi to Drive Life Style Brands
Tuesday, November 07, 2006
German luxury car maker Audi AG is preparing to drive into India a range of sporty, lifestyle cars like S8 and RS4 early next year.The year 2007 will also mark Audi’s entry into merchandising in Indian car bazaar.
“It will be a big year for us. The Audi board is expected to take a decision on setting up an assembly plant in India by the end of the first quarter of 2007.
While this decision is pending, we are trying to position Audi as a sporty marque and will introduce the RS4 and S8 sedans in the market early next year
Stylised cars
The S8, built exclusively from the short-wheelbase A8 platform, is a super-charged brawny sedan, while the RS4 is based on the popular A4 platform. “We intend to concentrate on the upper end of the market and will not look at introducing cars under the A4.
In the premium-end, we are trying to create a sporty image for Audi,” he said. The firm is also planning to re-introduce its sporty twoseater TT Coupe in India by the second quarter of 2007.
The S8, built exclusively from the short-wheelbase A8 platform, is a super-charged brawny sedan, while the RS4 is based on the popular A4 platform. “We intend to concentrate on the upper end of the market and will not look at introducing cars under the A4.In the premium-end, we are trying to create a sporty image for Audi,” he said. The firm is also planning to re-introduce its sporty twoseater TT Coupe in India by the second quarter of 2007.
Audi S8
Audi S8 is an all-new 450 HP 5.2 litre V10 engine sports car which sets the version of the Audi flagship apart.
Reconfigured inside and out to realize the ultimate in full throttle, luxury-driven performance, the Audi S8 delivers a ride of unparalleled agility and comfort. From the adaptive air suspension-sport with S-specific tuning to the latest generation quattro all-wheel drive, no single superlative can match it.
Audi S8 is an all-new 450 HP 5.2 litre V10 engine sports car which sets the version of the Audi flagship apart.Reconfigured inside and out to realize the ultimate in full throttle, luxury-driven performance, the Audi S8 delivers a ride of unparalleled agility and comfort. From the adaptive air suspension-sport with S-specific tuning to the latest generation quattro all-wheel drive, no single superlative can match it.
Audi RS 4
Starting at $66,000, this lifestyle car delivers a pulse-pounding 420hp and a peak torque of 317 lb-ft available between 3000 and 7000 rpm. It has FSI Direct Injection, Dynamic Ride Control and the latest generation quattro all-wheel drive.
There is an exclusive fully hydraulic Dynamic Ride Control (DRC) suspension that all but eliminates pitch and roll. Stunning road hold, power beyond belief and a refinement that positions the RS4 in a unique class.
Starting at $66,000, this lifestyle car delivers a pulse-pounding 420hp and a peak torque of 317 lb-ft available between 3000 and 7000 rpm. It has FSI Direct Injection, Dynamic Ride Control and the latest generation quattro all-wheel drive.There is an exclusive fully hydraulic Dynamic Ride Control (DRC) suspension that all but eliminates pitch and roll. Stunning road hold, power beyond belief and a refinement that positions the RS4 in a unique class.
Audi’s future
In addition to rolling out new cars, Audi is planning to enter the merchandising business in India through its dealerships . “In the initial phase, we will look at selling a host of merchandise products like miniature cars, key chains and soft toys,” Ansari said.
These products will either be locally sourced or imported and sold in India, he said adding that the merchandising business will commence by January next year.
In addition to rolling out new cars, Audi is planning to enter the merchandising business in India through its dealerships . “In the initial phase, we will look at selling a host of merchandise products like miniature cars, key chains and soft toys,” Ansari said.These products will either be locally sourced or imported and sold in India, he said adding that the merchandising business will commence by January next year.
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